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About Us
We’re an experienced group of marketers who came together to build a business around our skill sets while also addressing the shortcomings of our competitors. As a new startup, we aim to build our reputation through your satisfaction. Thus we are committed to providing you with top-quality marketing services that your marketing goals, meet your standards and accurately portray your brand’s message – all while offering competitive prices. We focus on your needs and maximize the services to provide you with while still able to deliver professional-grade work.
We start by getting to know your brand and exactly how you want to be seen by the public, then create a phased plan that’s customized for your goals and your brand. We know you’re tired of buying marketing media that you’re left to update or distribute yourself. You have a business to run – we’ll take on your marketing and distribute your brand to alleviate your time so you can focus on what matters.
Put your marketing on autopilot and focus on your passion, we’ll focus on ours – marketing yours. Our mission is to maximize your marketing strategy’s effectiveness to bring you more business.
Why Choose Us?
Really, like all of our competitors, we’re just another marketing agency covering the Savannah, Georgia territory. We’re a full-service agency, so we offer more services than some, but no more than others who are also full-service. We render successful SEO services, web design, video, social media, and more – just like the other agencies. Not very good selling points so far, huh – but are you intrigued? This isn’t your average pitch.
When you strip away an agency’s fluff and examine the bare facts, there isn’t much that makes anyone stand apart from the other. Here’s what they’ll generally tout:
"We provide the best SEO services in Savannah."
- SEO is about consistency and strategy utilizing insights around how to best execute the topics and subtopics shown in the following infographic. It’s not just about getting more general traffic to your site, but instead getting more of the right traffic. There’s some technical know-how that might get better results than other techniques and an extremely limited amount of industry secrets that aren’t really secrets at all if you do enough research. Either an agency can get you results with rankings or not, and all the quality agencies in the area, including ourselves, can do this.
- Therefore, this isn’t a great, stand-alone selling point for us.
“Our media and designs are better than everyone else's.”
- Isn’t this statement just a matter of opinion? Sometimes that may really be the case, but usually we’re dealing with professional designers who have the training, experience, and keep up to date with the latest design trends. Some agencies may even have award winning designers (we have some of those) but in the end, what really makes a better design is effectively addressing the purpose and relaying the message the media serves to, while effectively reaching the audience it’s meant to.
- Again, not enough of a selling point for us.
“We’re better at reaching your target audiences and conversions than the other guys.”
- This in fact could be true – some agencies get better results than others. This should help you narrow down your options, but when you compare the top rated agencies across the board, nobody is always getting better results than everyone else. What would be more accurate for them to say is, “most or all of our ads and campaigns perform well.”
- That sounds like just what we’re looking for, but if these other top rated agencies are doing that too, we’re still not sold on who to choose.
Here are some other things you might here agencies say:
- “We’re passionate about what we do.” Yeah we all are, that’s why we started an agency.
- “Our mission is to get you results / Just look at our results.” That’s what marketing services do, otherwise they’d go out of business.
- “Just look at all of our reviews, we have so many.” Yeah you do, but so do several of these other agencies – and is that a review from the owner’s mom? And aren’t eight of these people his team members?
- We’re a different kind of agency , or unordinary from the rest.” If the previously stated reasons is all they have to back that statement, then no they’re not.
Everything previously mentioned should indeed be considered, but we started this agency because we believe we have more than just those things to offer. We all worked for other agencies and have great respect for their teams, but we also witnessed their shortcomings in providing what we feel is truly quality service.
So what do we consider a good selling point? At Custom Focus Marketing, we believe it boils down to three key factors:
Research
When working for other agencies, we all saw similar discrepancies with some of their research and reporting procedures. At times, there was none performed at all! Other times there just wasn’t enough. We found ourselves winging a project based on little information, or otherwise building a complex plan based on a quick google search the same day we were to apply data. Furthermore, the information gathered was often not well communicated with the team. To be fair, marketing is sometimes just taking what you have and making it work. But achieving maximum effectiveness and quality demands preparation and insight – not just shooting in the dark.
We address this issue head-on. Upon creating your account, our standard operating procedures demand research and reporting on your business and brand, industry and marketing trends, target market segments, untapped and potential segments, and the competition. We render these services at no additional charge because we feel this information is the foundation for providing the most effective marketing services. And we don’t just tell you about it – your account portal houses these living reports so you can see how we’re doing and updates we make at your convenience.
Creativity
In our time with other some other agencies we noticed creativity is often under appreciated and utilized to its fullest potential. Furthermore, creativity and aptitude for design wasn’t always the priority qualification for employees. Instead focus was sometimes placed on speed, the ability to churn out lots of work in a short time frame – quantity over quality. This wasn’t necessary for the purpose of meeting deadlines as there would be plenty of time for that, but instead for the purpose of taking on more clients without increasing the size of the team.
In essence, marketing media is art -so we employ artists! We consider creativity as our most valuable asset and everyone on our team has to have the talent – we prefer quality of quantity. Two of the founding partners are filmmakers and creative writers! The brilliance of this is applying their talent for creative story-telling to each piece of media we produce. This results in media that is anything but generic. We apply creative thinking to critical thinking and this happens at every step of the marketing process. Our standards are high and since our name is on it (figuratively, not literally), so everything we produce for your marketing is treated as if it is meant to market our own business as well.
Expertise
Information coming soon – marketing and web design staff in Savannah office.
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703a East Broad St., Savannah, GA 31410
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